Nielsen Consumer 360 - Egypt

The Consumer 360 Conference is Nielsen's annual marketing information conference that offers the connections between content and commerce to provide the most innovative and insightful view of the new consumer.

At the consumer 360 you’ll get to know first hand information derived from the market's leading enterprises that will help you leverage your market potentials to new and significant opportunities that will help you achieve profitable growth.

This year's Consumer 360 will be focusing on consumers; learning from consumers and about consumers, we’ll make you see them like never before!

Working in a developing market, businesses have a very diverse population to focus on, with the fact that little focus is given to the substandard classes that reside in most of the country. This segment present a significant expansion opportunity that requires in-depth analysis and understanding in order to be invaded by marketers:

With this in mind, Nielsen will provide consumer oriented organizations and retailers a deep understanding of local consumers to allow them to capture emerging consumer buying power in our fast rising market.

Attending the Consumer 360 Conference is your way to indepth insights to the “new” emerging markets through Nielsen which is well positioned world wide and have a multi faceted strategy that builds upon our brand, string client relationship and integral role in measuring and analyzing the global consumer. We will provide you with insights to how you and your organization can creatively respond to market changes to attract and retain your most valuable customers.

Why attend consumer 360?

• to identify your most important customers .
• understand the strength of your customer relationships .
• gain insight into the factors that drive loyalty towards your business or brand .
• Develop strategies to retain the right customers for increased profitability and market share.
• Network and collaborate with a diverse range of major business players from marketing, sales, brand and category management to merchandising, promotion and strategic planning experts.
• Consumer 360's agenda is full of cutting edge solutions and analytical insights that cant be found elsewhere.

Who should attend it?

Nielsen's consumer 360 is also the place for those who want mingle with their colleagues, meet experts from a variety of industries and exchange ideas on how to better work together to grow their category, expand their footprint at a retailer or demonstrate how their content can more accurately reach the right consumer at the right place and the right time with the right media.

Attendance is highly recommended for,

• Marketers
• Sales personnel
• Brand managers
• Category managers
• Merchandisers
• Retailers
• Promotion and strategic planning experts
• Anybody who wants to walk away with real life examples of how to successfully navigate their most pressing business issues given by our top notch industry experts as well as our highly sought after guest speakers and business readers.

About Nielsen:

Nielsen is a leading global information and measurement company that provides client with a comprehensive understanding of consumers and consumer behaviour. We deliver critical marketing information, analytics and industry expertise about what consumers buy on a global and local basis. We help our clients enhance their interactions with consumers and make critical business decisions that we believe positively affect our clients' sales.

Our extensive database of retail and consumer information, combined with our advanced analytical capabilities, help generate strategic insights that influence our clients' key business decisions. We believe companies, including our clients, require an insight to what is happening in the Marketing arena and expose them to the up-to-the-minute research findings that make them a part of the Nielsen experience.

December 1 - 2 , 2010

Dusit Thani Lake view, Cairo, Egypt. Mark you calendar and Early bird registration which will last till the 11Th of August. The fees for regular registration is LE 2,800 and for the Early bird registration is LE 2,200.